The Process

From print ads to elaborate campaigns, every collaboration between you and Flaxen is treated to a creative process structured to exact the best possible marketing results for your company. Here is how we cater to your business from concept to completion:

Provide in-depth analysis

We learn from you the important specifics of your business, your immediate and long-term goals, details about your target markets, and the tone you want to use to convey your message. We also offer expertise in how to best utilize your marketing budget, and develop data metrics that regularly analyze your marketing’s effectiveness so you’re assured the biggest bang for your buck going forward.

We’ll work one-on-one with you to identify:

  • Customer demographics
  • Current and new target markets
  • Multiple transaction data
  • The cost of new customer acquisition
  • Memorable corporate branding/logo
  • How your marketing plan is working
  • How to get more for your marketing budget
  • How to expand your online presence
     

Develop a game plan & timeline

We provide a detailed explanation and layout of the marketing concepts and strategies discussed in Stage 1 so you remain involved throughout the process and can make additions and revisions as needed.

Create amazing multimedia designs

Your expertise about your business unites with our creative team’s ingenuity to create designs that are specifically crafted to dazzle your target markets. You’re invited to be as involved as you wish, from suggesting colors and themes to defining the tone you think will best promote your company – or you can leave it up to our experts to create something uniquely wonderful to brand your business.

Review project

Before it goes live, every project is subjected to your rigorous review as well as an internal review by our team to ensure its accuracy, intellectual and visceral impact, and visual appeal. From a single print ad to a multi-page website, you have the final word before any project goes to print, into video production, and/or is programmed for the Web. 

Once we have your final approval, our team works tirelessly throughout the production stage to ensure every specification for print/media is fulfilled and that website code is current, relevant and recognizable across all platforms and browsers to accommodate constantly-evolving W3C standards.

Launch your project

Whether it is the final delivery of printed material, distribution of media, or the launch of your website, Flaxen dedicates its efforts to a seamless execution. We offer delivery and inventory services for printed material, tear sheets and other multimedia samples, and hosting and email services.

Make our team part of your team and see how, together, we can expand your business’s audience, reach and impact.